MeFirst is an app-based program to help university students prioritize self-care and connect them with appropriate mental health and wellness resources. This program is being developed as part of a collaboration between Northwestern University, the University of Illinois at Chicago, and Northern Illinois University. It builds upon the IntelliCare platform of apps and is currently being developed in conjunction with stakeholders from the university student communities of interest. Once developed, this program will be rolled out on campuses and the impact of the program on student mental health and college counseling center utilization will be examined.